Popeyes signs agreement with JK Capital to expand brand in Mexico

22nd March 2021 (Last Updated March 22nd, 2021 11:54)

Popeyes has signed an agreement with JK Capital to launch hundreds of new Popeyes restaurants in Mexico in the years to come.

Popeyes signs agreement with JK Capital to expand brand in Mexico
Popeyes has more than 3,400 restaurants worldwide. Credit: WhisperToMe.

Popeyes has signed an agreement with JK Capital to launch hundreds of new Popeyes restaurants in Mexico in the years to come.

Currently, Popeyes only has a presence in the Mexican city of Guadalajara, where it opened a restaurant earlier this year.

The latest announcement further builds on Popeyes’ global expansion strategy.

Popeyes has more than 3,400 restaurants worldwide.

Popeyes Americas president Sami Siddiqui said: “This is a historic moment for the Popeyes brand. This announcement highlights our commitment to bringing our famous Louisiana-style chicken to guests all over the world, specifically Mexico, which is one of the most vibrant quick-service restaurant markets today.

“Our successful international expansions into Spain, Switzerland, China, Brazil and the Philippines over the past few years reinforced the global appeal of Popeyes and we are confident that our guests in Mexico will similarly love that chicken from Popeyes.”

Popeyes Latin America and Caribbean general manager Manuel Rodrigues said: “Our team has been working diligently to bring these additional Popeyes locations to Mexico and I am confident that our brand is positioned for success in the country for many years to come. We’re looking forward to launching the first of our new restaurants in Mexico City later this year.”

Popeyes’ popular menu items include its signature Chicken Sandwich.

Through its partnership with JK Capital, Popeyes expects to develop its brand and business across Mexico.

Restaurant Brands International (RBI) is a quick-service restaurant company with approximately $31bn in annual sales and 27,000 restaurants in more than 100 countries and US territories.

RBI owns three quick-service restaurant brands, Tim Hortons, Burger King, and Popeyes.