US-based fast-food restaurant chain Popeyes has signed an exclusive master franchise agreement with Kuya J Holdings Group to foray into the Philippines.
As part of the deal, both companies will work collaboratively to develop and grow the Popeyes brand in the country. The terms of the agreement were not disclosed.
Popeyes president Alexandre Santoro said: “We are very excited to sign our first major development agreement for the Popeyes brand in Asia. We believe that our passion for food at Popeyes will resonate well with guests in the Philippines.
“Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.”
Popeyes, a part of Restaurant Brands International (RBI), offers New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp and other regional items.
The QSR chain currently operates more than 2,900 restaurants in the US and across the globe.
Kuya J Group chairman Lowell L. Yu said: “We are proud to partner with Popeyes to launch and develop this great brand in the Philippines. The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people.”
Kuya J Group owns and operates more than 100 Kuya J Restaurants across the Philippines.
The restaurant offers a range of Filipino dishes such as crispy pata, kare-kare, caldereta and halo-halo.
The group also owns and operates other restaurant concepts such as Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine, Majestic, and Grand Convention Center of Cebu among others.