Nevada-based entrepreneur and former area developer for Atlanta-based Topical Smoothie Café Dina Mitchell is set to open a new restaurant chain named PowerSoul Café.
It is expected to be the world’s first 100% gluten-free fast-food restaurant chain.
Beginning with Nevada, Mitchell plans to open approximately 159 PowerSoul Café locations. Each location is expected to range from 500ft² to 1,500ft².
PowerSoul Café will offer 24-hour service to customers and also feature a smoothie drive-thru.
The first location will be opened to the public next year, followed by six additional sites in the same year.
Mitchell also plans to expand the fast-food restaurant chain footprint inside casinos, sporting arenas and airports.
PowerSoul Café will offer vegan and keto products with no genetically modified organisms (GMOs) as well as real fruit blended smoothies.
The initiative is expected to create numerous employment opportunities over the next decade and will also see the creation of a Pay-It-Forward programme called ‘Smoothie Sopreso’.
In a statement Mitchell said: “We intend to revolutionise the fast-food world, changing how people regard healthy food and give back to their communities.
“PowerSoul Café is a decade in the making, and time during Covid truly shined light upon crucial changes needed to protect from any future pandemic, therefore making this a more easily managed and more profitable business model.”
She further anticipates that the concept of PowerSoul Café will change the way people view healthy food.
Between 2000 to 2014, Mitchell opened Tropical Smoothie cafés across Las Vegas and Southern California. She divested the business in 2014.
Currently, there are more than 900 Tropical Smoothie locations across the US.