The Pret A Manger subscription services will be launched in other international markets including the UAE, Hong Kong and India. Credit: pio3 via Shutterstock.com.

Pret A Manger is planning to increase the discount that Club Pret members receive on food and drinks from 10% to 20% from September this year, according to reports by the Mirror.

The UK-based sandwich and coffee chain first launched the monthly coffee subscription model in 2020 to help its business get through the Covid-19 pandemic.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

In April this year, the model was again revamped to offer discounts on the entire food and snack range available in the store.

Club Pret, which costs £30 ($37.8) a month, offers members five complimentary beverages each day.

In September 203, the subscription model will make its debut in the US market before launching in France in November.

See Also:

From 2024, the subscription services will be launched in other international markets, including the UAE, Hong Kong and India.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Pret A Manger CEO Pano Christou was quoted by the publication as saying: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer.

“Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day and sharing the benefits with their friends and colleagues.

“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”

According to a report by the World Coffee Portal, Pret A Manger currently operates more than 400 coffee shops across the UK and more than 150 outlets across 14 international markets.