UK-based café chain Pret A Manger has teamed up with Millat Group to enter the South African market.
Pret A Manger and the Millat Group have reached a development deal that gives Millat Group the sole right to run Pret stores nationwide.
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The deal comes after their successful introduction of the Circle K convenience store brand into the country.
The agreement aligns with Millat’s long-term vision to diversify into the foodservice sector by providing fresh, organic and sustainable options to customers.
Pret A Manger operates 650 shops across 18 countries and plans significant expansion in South Africa in the ten years to 2033.
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Pret A Manger CEO Pano Christou said: “Bringing Pret’s freshly made food and organic coffee to the African continent for the first time marks a major milestone in our international expansion. Partnering with the Millat Group to launch Pret in South Africa is hugely exciting, with our Johannesburg shop set to be the first of many in the South African market.
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By GlobalData“The partnership aligns with Millat’s vision of fostering entrepreneurship within South Africa, driving economic growth and providing a service that will enhance the daily lives of South Africans. We look forward to welcoming customers right across the country in the coming months and years.”
Pret A Manger is aiming to replicate the international success it has seen in markets such as the UK, India and France, and to cement its position in the food-to-go sector.
The inaugural Pret A Manger shop will open in Johannesburg, targeting the urban population.
The brand then plans to establish additional outlets in prime locations across major South African cities such as Cape Town, Durban and Pretoria.
Millat Group CEO Hamza Farooqui said: “Pret A Manger has the best in class offering of organic grab and go and a food service offering that stands out. This partnership is in line with Millat’s strategy of bringing global brands into South Africa.”
“We also believe that this is an important step in elevating the consumer experience in South Africa and appreciate the confidence shown by Pret to partner with Millat.”
Farooqui continued: “Pret’s decision to venture into South Africa is a reflection of the country’s vibrant economic potential. I am thrilled to partner with such a powerful brand that not only offers high-quality products but also aligns with our core values of community and service.”
