Canadian holding company Prime Pubs has eliminated plastic straws across all of its brands in the country from this week.

The company’s brands involved in this initiative include Fionn MacCool’s, D’Arcy McGee’s, Paddy Flaherty’s and Tír nan Òg.

Prime Pubs is currently offering paper straws on request at its locations as an alternative to plastic straws.

“We’re constantly looking for creative ways to give back, do the right thing and dig our community roots even deeper.”

Prime Pubs senior vice-president Grant Cobb said: “Pubs are built on the foundation of community where people come together to create positive, meaningful connections.

“We’re constantly looking for creative ways to give back, do the right thing and dig our community roots even deeper. Sustainability is a natural part of that.”

Apart from eliminating single-use plastics, the company has involved in various other initiatives such as sourcing from farmers and establishing charitable programmes like Pints for Philanthropy.

The company’s ‘cocktails with a conscience’ concept is designed to reduce waste by making beverages using celery trimmings, tomato tops and bottoms, and cilantro or mint stems as ingredients.

Recipe Unlimited Corporation beverage director Nathan Cameron said: “We’ve had a lot of fun creating these specialty recipes that are sustainably satisfying.

“These drinks are delicious and ensure every ounce of goodness goes into our bellies and not into landfill.”

Recipe Unlimited Corporation franchises and operates Prime Pubs.

Prime Pubs currently operates 40 pubs under various brands with a range of food and drink choices.