Protein Bar & Kitchen’s Northbrook location. Credit: Protein Bar & Kitchen/PRNewswire.

American fast casual restaurant brand Protein Bar & Kitchen plans to open 100 new locations over the next five years as part of the expansion plan.  

The company will open locations through a new franchise model, which will have a smaller footprint.

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The new model will also facilitate dine-in, carry-out, delivery, mobile app + internet ordering, and catering, the restaurant brand said.

Protein Bar & Kitchen president and  CEO Jeff Drake said: “After taking the past few years to re-think and perfect our franchise model and our brand post-pandemic, it’s a huge milestone for us to officially re-announce franchising.

‘It’s all come together, with customer loyalty rates and AUVs proving the adjustments to the menu, modernized and brightened décor and ordering convenience platforms are all working.”

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The fast-casual restaurant brand’s offerings include protein shakes, smoothies, breakfast scrambles, high-protein salads, wraps, and bowls customisable for all diets to new markets outside of Chicago.

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Initially, Protein Bar & Kitchen will be focusing on Illinois and neighbouring states with future growth planned for the South-eastern region.

Drake added: “Our inclusive positioning focuses on the idea that everyone wants ‘to be a little better’ in some way, and we can help by offering options to accommodate dietary restrictions and diet choices, including gluten-free, vegan, vegetarian, keto-friendly, low-carb, high-carb, or paleo-friendly.

“There’s something for ‘every BODY.’ For franchisees, that type of inclusivity opens the doors to a wider variety of customers and eliminates a need for niche marketing.”

Protein Bar & Kitchen also has a presence in non-traditional venues such as hospitals, campuses, and airports.

It recently also signed licensing agreements to open venues  at O’Hare, La Guardia and Salt Lake City airports.