As Fieri’s first partnership in the Middle East, this collaboration marks the next step in his international expansion.
The new concept will be available at three of Reel Cinemas’ locations in Dubai and the menu will feature Guy Fieri’s American Kitchen cuisine. The first location will open at Jebel Ali, followed by The Dubai Mall and The Pointe in The Palm Jumeirah.
Fieri’s menu includes a mac & cheese burger, New York marbled cheesecake and trash can nachos.
Emaar Entertainment chief executive officer Damien Latham said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences.
“Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”
The theatres will have 14 dine-in screens offering an appetiser and main course. Popcorn will not be served at any location.
Fieri said: “We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us.
“I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space, so it’s a great partnership.”