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June 11, 2018

Restaurants Canada finds millennials as key factor driving foodservice sales – Report

Restaurants Canada 2018 Foodservice Facts report has found that millennials were one of the three factors driving foodservice sales in the country.

Restaurants Canada 2018 Foodservice Facts report has found that millennials were one of the three factors driving foodservice sales in the country.

The Canadian foodservice industry sales have grown over the past two years consisting of a growth of 5.9% in 2016 and 5.1% in 2017.

According to the study, millennials accounted for 74% of dollar growth and 79% of traffic growth in 2017.

Restaurants Canada president and CEO Shanna Munro said: “Millennials are now the largest category of foodservice spenders in Canada. They are driving trends such as third-party delivery, mobile payments and changing menus.

“Restaurants Canada estimated that the annual total sales of the country’s foodservice industry will reach $88.7bn this year.”

“Millennials are looking for bold flavours, new experiences they can share and meals that are customisable and portable for their busy, on-the-go lifestyles.”

The top five reasons that drove customers to eat outside of their homes include pick me ups, portability, the ability to eat quickly, energy boosts and guilty pleasure.

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The study also identified that plant-based food options, the rise of healthy food choices, a focus on food waste, energy efficiency, and technology are the top five factors that changed the foodservice sector in the country.

Restaurants Canada senior economist Chris Elliott said: “38% of operators are planning to introduce online or app ordering in 2018, while 28% are investing in inventory management software and apps to control costs.”

Most restaurateurs agreed that using technology enabled them to grow their business more productively, speed up customer service and increase sales.

Restaurants Canada estimated that the annual total sales of the country’s foodservice industry will reach $88.7bn this year, followed by combined commercial and non-commercial foodservice sales of $100bn by 2022.

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