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June 11, 2018

Restaurants Canada finds millennials as key factor driving foodservice sales – Report

Restaurants Canada 2018 Foodservice Facts report has found that millennials were one of the three factors driving foodservice sales in the country.

Restaurants Canada 2018 Foodservice Facts report has found that millennials were one of the three factors driving foodservice sales in the country.

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The Canadian foodservice industry sales have grown over the past two years consisting of a growth of 5.9% in 2016 and 5.1% in 2017.

According to the study, millennials accounted for 74% of dollar growth and 79% of traffic growth in 2017.

Restaurants Canada president and CEO Shanna Munro said: “Millennials are now the largest category of foodservice spenders in Canada. They are driving trends such as third-party delivery, mobile payments and changing menus.

“Restaurants Canada estimated that the annual total sales of the country’s foodservice industry will reach $88.7bn this year.”

“Millennials are looking for bold flavours, new experiences they can share and meals that are customisable and portable for their busy, on-the-go lifestyles.”

The top five reasons that drove customers to eat outside of their homes include pick me ups, portability, the ability to eat quickly, energy boosts and guilty pleasure.

The study also identified that plant-based food options, the rise of healthy food choices, a focus on food waste, energy efficiency, and technology are the top five factors that changed the foodservice sector in the country.

Restaurants Canada senior economist Chris Elliott said: “38% of operators are planning to introduce online or app ordering in 2018, while 28% are investing in inventory management software and apps to control costs.”

Most restaurateurs agreed that using technology enabled them to grow their business more productively, speed up customer service and increase sales.

Restaurants Canada estimated that the annual total sales of the country’s foodservice industry will reach $88.7bn this year, followed by combined commercial and non-commercial foodservice sales of $100bn by 2022.

Free Whitepaper
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Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction.   As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated  enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales  intelligence program and KPIs to measure the success of such programs.   The white paper covers:
  • Changing B2B sales landscape and new challenges for sales executives
  • Key elements of sales intelligence program
  • How can sales intelligence benefit sales & marketing?
  • What are the must-have KPI’s to measure the success of sales intelligence programs?
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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