Rita’s Italian Ice & Frozen Custard has announced the opening of a new franchise in Arlington, Texas, US – a significant step in the brand’s expansion in the state.

The new store is operated by local franchisees Jasmine and Darryl Ward, joining a growing network of franchise owners in the Dallas area.

The Wards have a background in public health and education. They were first introduced to Rita’s through Jasmine’s college roommates.

Jasmine Ward said: “Darryl and I are excited to have the opportunity to build a legacy for our family with Rita’s Italian Ice & Frozen Custard here in Arlington.

 “We are passionate about providing an opportunity for the young people in our community, from partnering with local schools to teaching our employees skills that they can carry with them into the future.”

The Arlington store’s opening has been well-received by the community, with the Wards emphasising their dedication to fostering neighbourhood connections.

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“As we opened our doors this spring, it has been wonderful to see all our neighbours spending time together, and we are looking forward to what is yet to come,” Jasmine Ward added.

The Wards join existing franchisees such as Sean Evans, Jerry Shirer, Von Shirer and Dave Lewis in the Dallas-Fort Worth area.

Dave Lewis is the owner of Rita’s Italian Ice & Frozen Custard in Bedford, Texas – the first Rita’s location in the state.

Rita’s Italian Ice & Frozen Custard president and CEO Linda Chadwick commented on the expansion: “The thriving Dallas-Fort Worth community is the perfect place for Rita’s to grow as the summer heats up, and we are excited to have Jasmine and Darryl joining the team as our newest franchisees in Arlington.”

Celebrating 40 years, Rita’s is known for its signature Italian Ice, made fresh daily with a selection of more than 80 flavours.

The menu features Frozen Custard, Gelati, Concretes and Frozen Coffee. The company is actively seeking additional franchisees to continue its growth throughout Texas and the South.

In April 2024, Rita’s Italian Ice & Frozen Custard collaborated with the cookie brand Oreo to expand its cold brew frozen coffee offerings, demonstrating the brand’s commitment to innovation and partnership.