US-based fast food restaurant chain Roy Rogers has selected location intelligence technology platform SiteZeus and its Prescriptive-Led Growth (PLG) solutions to support expansion across the MidAtlantic and Northeast regions.
The company’s decision follows plans to introduce new franchise expansion initiative.
According to Roy Rogers executive vice-president Jeremy Biser, the SiteZeus platform establishes a dynamic model by using client performance data to run actual scenarios.
The scenarios could be the number of stores that can be opened in a market or performance difference between two stores that “look exactly the same on paper”.
Biser said: “By providing our franchise partners with a more robust site selection and analysis tool, we’re giving them the best possible opportunity to succeed in bringing Roy Rogers back to markets eager for our return and introducing our brand to new markets throughout the Mid-Atlantic and Northeast.
“Having the opportunity to see our actual information processed through SiteZeus in a test run was very helpful toward understanding how it will enhance our site-evaluation process.
“Now that we’ve signed on to use it, we are eager to put SiteZeus to work helping the Roy Rogers brand grow substantially throughout the East.”
SiteZeus co-founder Keenan Baldwin said: “We are incredibly excited to play a role in the next chapter of expansion for Roy Rogers.
“This is a brand that recognizes PLG as the future of making scientific location-based decisions that provide an edge in today’s highly competitive marketplace.”
Established in 1968, Roy Rogers operates 48 corporate and franchise restaurants in six states across the US.
The company offers a range of menu items including Triple Threat featuring three dishes such as round roast beef, fried chicken and burgers.
It also has Fixin’s Bar that allows customers to customise their orders with various fresh produce, condiments and signature sauces.