View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 20, 2022

Salad Collective acquires Tokyo Joe’s chain in US

Tokyo Joe's will join Salad Collective’s portfolio, which includes MAD Greens and Snappy Salads.

Salad Collective, owner of fast-casual brands MAD Greens and Snappy Salads, has expanded its portfolio with the acquisition Tokyo Joe’s, a fast-casual concept in the US.

According to the terms of the deal, Salad Collective has acquired 27 units of the Japanese-Asian restaurant chain.

Founded in 1996 by Larry Leith, Tokyo Joe’s offers a wide range of menu options for its customers, including build-your-own rice and noodle bowls, sushi and salads, QSR Magazine reported.

Recently, it added poke bowls to its menu.

The chain currently operates 27 restaurants across Colorado and in Phoenix, Arizona.

Tokyo Joe’s will join MAD Greens and Snappy Salads in Salad Collective’s portfolio.

Leith told media sources: “Aligning with Salad Collective puts our brand in a strong place for our future. Tokyo Joe’s locations are incredible community gathering spots, where we’ve created amazing relationships with our guests and employees.

“I’m 100% behind Salad Collective, the synergies between our teams, the values we share and the commitment to our people and our guests all run parallel.

“Bringing these two companies together will make them each even stronger, leveraging best practices, resources and teams of great people.” 

With this acquisition, Salad Collective CEO Darden Coors will assume the role of Tokyo Joe’s CEO, a role previously held by Leith.

After assisting the companies’ merger, Leith is set to take up new projects.

Coors said: “We’ve found a natural connection in terms of brand values, vibrant cultures, customer engagement and commitment to delicious, approachable, better-for-you foods.”

The companies have not disclosed the financial details of the deal.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service