In-theatre dining concept Studio Movie Grill (SMG) has secured a $100m investment from international investment management firm TowerBrook Capital Partners.

The dining chain will use the strategic investment to accelerate its next stage of growth as it plans to open in-theatre dining locations across the country.

MG founder and CEO Brian Schultz said: “This partnership allows SMG to pursue a common vision with TowerBrook and leverage our powerful community-centric business model to drive growth.

“TowerBrook is an ideal partner for SMG not only because of its deep operational capabilities and strong network, but its established commitment to sustainable and socially responsible business practices as a Certified B Corporation.”

“Consumers are increasingly looking for high-quality experiences, and SMG has been at the forefront of innovation in this evolving industry.”

TowerBrook Capital made the investment through its TowerBrook Structured Opportunities Fund (TSO) and follows various investments made by the company in businesses within the cinema and entertainment spaces such as GBA Group, JJA, OVH, La Maison Bleue and Gravity.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

TowerBrook managing director Jonathan Bilzin said: “We are thrilled to partner with Brian Schultz and SMG’s management team as the company enters its next phase of growth.

“Consumers are increasingly looking for high-quality experiences, and SMG has been at the forefront of innovation in this evolving industry.”

Established in 1993, SMG operates in-theatre dining locations with 333 screens across the US. The company offers a range of menu items such as scratch food and craft cocktails.

The company introduced its first loyalty programme, SMG Access, in June last year. It rewards guests through free movies and free meals for their purchases. The programme is expected to impact over one million by 2020.