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April 4, 2019

Studio Movie Grill secures $100m growth investment from TowerBrook

In-theatre dining concept Studio Movie Grill (SMG) has secured a $100m investment from international investment management firm TowerBrook Capital Partners.

In-theatre dining concept Studio Movie Grill (SMG) has secured a $100m investment from international investment management firm TowerBrook Capital Partners.

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How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
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The dining chain will use the strategic investment to accelerate its next stage of growth as it plans to open in-theatre dining locations across the country.

MG founder and CEO Brian Schultz said: “This partnership allows SMG to pursue a common vision with TowerBrook and leverage our powerful community-centric business model to drive growth.

“TowerBrook is an ideal partner for SMG not only because of its deep operational capabilities and strong network, but its established commitment to sustainable and socially responsible business practices as a Certified B Corporation.”

“Consumers are increasingly looking for high-quality experiences, and SMG has been at the forefront of innovation in this evolving industry.”

TowerBrook Capital made the investment through its TowerBrook Structured Opportunities Fund (TSO) and follows various investments made by the company in businesses within the cinema and entertainment spaces such as GBA Group, JJA, OVH, La Maison Bleue and Gravity.

TowerBrook managing director Jonathan Bilzin said: “We are thrilled to partner with Brian Schultz and SMG’s management team as the company enters its next phase of growth.

“Consumers are increasingly looking for high-quality experiences, and SMG has been at the forefront of innovation in this evolving industry.”

Established in 1993, SMG operates in-theatre dining locations with 333 screens across the US. The company offers a range of menu items such as scratch food and craft cocktails.

The company introduced its first loyalty programme, SMG Access, in June last year. It rewards guests through free movies and free meals for their purchases. The programme is expected to impact over one million by 2020.

Free Report
img

How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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