Currently, Smoothie King has three locations in the Las Vegas area. Credit: JHVEPhoto via Shutterstock.com.

American smoothie chain Smoothie King has signed multi-unit development agreements to open seven new venues in Las Vegas.

The move is part of the brand’s growth strategy aiming to add 100 new stores in 2024.

This expansion will more than triple the brand’s footprint in the Las Vegas market, where it currently operates three locations.

New franchisees Brandie and Dustin Rasmussen will manage four of these upcoming outlets, while the remaining three venues will be developed by Na’im Muhammad, a seasoned multi-unit franchisee with the brand.

New Smoothie King locations will be spread across various neighbourhoods, including Henderson, Summerlin, and Spring Valley.

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Smoothie King’s latest Las Vegas venture follows the opening of its most recent area location in 2022.

Smoothie King chief development officer Chris Bremer said: “These new stores build upon the development momentum we set out to achieve for 2024 and we’re really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community.

“We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores.”

Earlier this month, Smoothie King partnered with enter t ainment group Dude Perfect to launch its new limited-edition Dude Perfect Smoothie across the US.

The collaboration introduces blue spirulina as a novel ingredient in the smoothie chain’s latest smoothie offering.

Dude Perfect Smoothie also features pineapples, bananas, a kiwi apple juice blend, a protein mix, vanilla frozen yogurt and turbinado sugar.

PR: https://www.businesswire.com/news/home/20240328050701/en

Image: https://www.shutterstock.com/image-photo/pearland-texas-usa-march-1-2022-2243350055