Sodexo, through its subsidiary Sports Travel & Hospitality (STH), has extended its hospitality services contract with the World Rugby to jointly organise the World Cup 2019 in Japan.
The contract will allow the company to further strengthen its commitment to create enhanced experiences for sport fans.
As part of the contract, the foodservice firm will be responsible for the design and marketing of all hospitality services at twelve stadiums across Japan including the International Stadium Yokohama.
It will cover all hospitality services including international flights, domestic transport, catering, accommodation and related activities of the event.
The Yokohama stadium includes a flagship temporary structure featuring 19 private ‘Webb Ellis Suites’ to accommodate 600 people and a 700-seat restaurant, ‘Webb Ellis Pavilion’.
The foodservice firm has also partnered with a local travel agency JTB to offer services.
Sodexo Sports & Leisure Worldwide CEO Nathalie Bellon Szabo said: “It is an honour for us at Sodexo to leverage our expertise in entertainment for large-scale sporting events, which are moments to create exciting memories.
“This Rugby World Cup is the very first to take place in Asia, and we have been particularly attentive in creating tailor-made services that build bridges between Western and Japanese cultures.
“As elsewhere, our mission is to foster togetherness and create unique and memorable experiences.”
In addition, Sodexo has developed a formal sit-down dinner, Diamond Dinner Package, to offer live entertainment on evenings before major matches.
The company also introduced Champions package allowing customers to attend the final prior to the invitation only, black-tie World Rugby Awards.
Furthermore, the Sports Travel & Hospitality is offering nine hospitality packages, and sold 132,000 official travel packages in more than 100 countries.