Spectrio introduces new marketing tools for QSRs to drive sales

American full-service marketing company Spectrio is offering technology marketing tools to quick service restaurants (QSRs) and restaurant concepts across the US to increase sales and customer satisfaction.

Marketing tools offered by the company include Digital Signage, On Hold Music and Messaging, Wi-Fi Marketing and Overhead Radio.

The Digital Signage concept includes digital walls exhibiting LTOs and menu boards allowing restaurants to communicate messages to customers.

Overhead Radio can assist in driving restaurant sales through customised playlists used to influence customer behaviour.

Wi-Fi Marketing is a location-based service developed to offer email marketing and texting, geo-fencing and customer engagement on social media platforms.

On Hold Music and Messaging assists restaurants to build brand awareness and increase call retention and customer traffic.

Spectrio chief revenue officer Greg Duss said: “The restaurant industry is as competitive as ever, with brands seeking new ways to drive unit-level economics and outperform the competition.

“Our new-age digital marketing services are geared to align our clients with their customers to maximise satisfaction and revenue.

“Spectrio is unique in that we provide services beyond the product – we’re a full-service marketing company providing clients with turn-key installation, content creation and management, custom updating, and innovative technology that delivers a clear brand message.”

Spectrio’s customised services are currently in use at more than 67,000 restaurants brands including Subway, Pizza Inn, Pei Wei, Popeye’s, Long John Silvers, Brixx Wood Fired Pizza and Cold Stone.