UNLIMEAT, a South Korean plant-based meat producer, has partnered with Starbucks Hong Kong to launch the UNLIMEAT Pulled Pork Wrap, a fully plant-based meal option.

The wrap features UNLIMEAT’s vegan pulled pork, complemented by fresh vegetables, including carrot, red cabbage, and lettuce.

Starbucks has been actively incorporating plant-based items into its offerings, aligning with the ‘value consumption’ movement that is gaining traction globally.

UNLIMEAT CEO Keumchae Min said: “We have been dreaming of launching something at Starbucks ever since we launched our first products in Hong Kong.

“Our pulled pork has been our most popular product in the United States, so we’re so excited to introduce the product to Hong Kong people through Starbucks. It is especially meaningful for us that we were able to launch a menu item that contained the name of our product.”

Last month, the coffee chain certified 6,091 Greener Stores, nearly doubling the count since March 2023.

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The progress is a significant leap towards Starbucks’ goal of establishing 10,000 Greener Stores by next year.

It is in line with its strategy to reduce carbon emissions, water usage, and landfill waste by half come 2030.

UNLIMEAT’s foray into the Hong Kong market began in 2020, and since then, the brand has broadened its reach by forming partnerships with Chinese restaurants.

Establishments such as Mott 32, Crystal Jade, and Trust Congee King have incorporated UNLIMEAT’s plant-based products into their menus.

Celebrating Earth Day in 2022, IKEA Hong Kong introduced an alternative meat menu featuring UNLIMEAT, and Seven Eleven also launched two Korean BBQ items made with UNLIMEAT’s signature product.

Beyond Hong Kong, UNLIMEAT’s presence extends to mainland China, where its products are served in 450 Sukiya restaurants. The plant-based meat producer made its debut in the US in 2022 and expanded to 1,500 Albertsons locations.