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May 23, 2019

Starbucks introduces mobile order and pay service in China

Global coffeehouse chain Starbucks has introduced its Starbucks Now mobile order and pay experience across 300 stores in Beijing and Shanghai.

Global coffeehouse chain Starbucks has introduced its Starbucks Now mobile order and pay experience across 300 stores in Beijing and Shanghai.

Free Whitepaper
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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

The launch builds on the digital capabilities and infrastructure of the company’s Starbucks Delivers programme introduced last year. It expects to enhance customer connections and long-term customer loyalty.

Using Starbucks Now, customers can place an order in advance and collect it later at the respective Starbucks store.

Customers can select a store location based on the GPS functionality, browse and customise a beverage, select a food offering, view order time, and pay.

After an order is confirmed, baristas at the respective store will handcraft each beverage so it is ready for when the customer arrives at the store.

In order to offer a personalised pick-up experience, a secret code with an ‘uplifting message’ will be sent to mobile order customers.

The code can be shared with the barista to pick-up the order and complete the purchase.

Starbucks China CEO Belinda Wong said: “Starbucks Now represents a significant opportunity for Starbucks China to drive new innovative customer experiences.

“This builds on the latest of several digital initiatives in China.”

“This builds on the latest of several digital initiatives in China, including Starbucks Delivers and locally relevant gifting and e-commerce experiences.

“We are excited to offer this special Mobile Order & Pay service exclusively to our Starbucks Rewards members to provide convenience and speed to suit their on-the-go lifestyle and seamlessly integrate Starbucks into their daily lives.”

In addition, the chain plans to introduce the Starbucks Now feature across China next year.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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