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July 5, 2018

Coffeehouse chain Starbucks launches nitro cold brew in India

Global coffeehouse chain Starbucks has introduced a nitro cold brew on tap in India, which is brewed for 48 hours before serving.

Global coffeehouse chain Starbucks has introduced a nitro cold brew on tap in India, which is brewed for 48 hours before serving.

Intended to provide instant and on‐demand choices to customers, nitro cold brew is said to offer a ‘super‐smooth and sweet taste with a velvety, creamy texture’.

Baristas serve the coffee to customers by pulling the tap and allowing it to mix with nitrogen. It is also available as an unsweetened beverage without ice.

“It is a sensorial coffee drinking experience, and one that has the potential to redefine the language of coffee in India.”

Tata Starbucks marketing, category and digital head Veetika Deoras said: “At Starbucks, innovation is always brewing. We take great pride in partnering with customers in their journey of coffee exploration.

“We are pleased to introduce Starbucks nitro cold brew in India, taking our cold brew craft to a whole new level.

“It is a sensorial coffee drinking experience, and one that has the potential to redefine the language of coffee in India.”

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Starbucks nitro cold brew is currently available in five stores across India including Mumbai, Bangalore, Delhi, Noida and Kolkata. However, the company’s cold brew is currently available across all Starbucks stores in India.

Starbucks is also offering vanilla sweet cream cold brew to customers, which is a blend of Starbucks’ cold brew over ice, topped with vanilla sweet cream.

Tata Starbucks entered India in October 2012 through a 50/50 joint venture with Tata Global Beverages. It currently operates 118 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Kolkata and Pune.

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