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February 15, 2019

Starbucks launches first Reserve Bakery Cafe in China

Starbucks has expanded the presence of Starbucks Reserve portfolio with the opening of its first Bakery Cafe in China. 

Starbucks has expanded the presence of Starbucks Reserve portfolio with the opening of its first Bakery Cafe in China.

Located in Shanghai, the Bakery Cafe offers an all-day dining experience that Starbucks says brings together the immersive Starbucks Reserve Roastery Shanghai (Shanghai Roastery) experience and Princi’s heritage of artisanal and made-to-order Italian food that is prepared onsite daily’.

Menu items offered at the cafe include Starbucks Reserve coffees, coffee and tea-inspired cocktails, along with Italian items such as Aperol Spritz, fine wines and beers.

Starbucks China CEO Belinda Wong said: “Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience.

“The cafe will also use the Starbucks Reserve Princi Blend to produce handcrafted espresso beverages using the Black Eagle Espresso Machine. “

“Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our purpose-driven growth agenda to play the long game in China.”

The cafe will also use the Starbucks Reserve Princi Blend to produce handcrafted espresso beverages using the Black Eagle Espresso Machine.

It also offers more than 100 menu items from Princi bakery that is prepared on site using 60 ingredients sourced from Italy and 50 locally sourced ingredients.

In addition, the cafe serves a range of sandwiches, soups, pizzas, and salads along with cakes, tarts, and desserts.

The cafe also features a coffee theatre to serve Starbucks coffee and tea-infused craft cocktails, beers, and a selection of Italian classics and wines curated by Princi.

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