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February 28, 2019

Starbucks Reserve Roastery Tokyo opens in Japan

Coffeehouse chain Starbucks has expanded its Reserve Roastery portfolio with the opening of its first Japan location in Tokyo.

Coffeehouse chain Starbucks has expanded its Reserve Roastery portfolio with the opening of its first Japan location in Tokyo.

The location is the company’s fifth roastery worldwide and will offer more than 100 coffee and tea beverages and merchandise along with artisanal Princi Italian food.

The coffeehouse chain partnered with Japanese architect Kengo Kuma to design the exterior of the Tokyo Roastery.

Starbucks Japan CEO Takafumi Minaguchi said: “The roastery will amplify and inspire coffee passion across all Starbucks stores, and will serve as a catalyst for a new wave of growth centred on the customer experience and passion for coffee and service.

“Beginning with the ‘Make it Yours’ campaign that will commence at every store in Japan upon the opening of the roastery, customers will be invited to experience the first Starbucks coffee roasted exclusively in Tokyo, for Japan, and available in a variety of coffee beverage styles.”

“Starbucks plans to work with its 37,000 partners in Japan to create small-batch coffees, new beverages, and other concepts for its 1,400 stores across Japan.”

The four-storey Tokyo roastery features a main bar on the first floor that offers educational experiences about the new coffee and roasting process and serves reserve coffee such as barrel-aged cold brew.

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It also includes Princi bakery with Italian food such as baked bread, cornetti, focaccia, pizza, and salad available.

On the second floor, the roastery features Teavana Bar, which serves a range of teas such as Pop’n Tea Sakura Jasmine.

The Tokyo Roastery features Arriviamo cocktail bar on the third floor. It offers a menu featuring coffee and tea-inspired cocktails such as Nakameguro Espresso Martini, along with wine, beer and other classic cocktails.

On the fourth floor, the company built the AMU Inspiration Lounge designed for hosting community gatherings.

Starbucks plans to work with its 37,000 partners in Japan to create small-batch coffees, new beverages, and other concepts for its 1,400 stores across Japan.

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