US-based coffee chain Starbucks has revealed plans to safely reintroduce personal reusable cups across company-operated stores in the US from 22 June.

Before the Covid-19 pandemic crisis, Starbucks had provided a 10-cent discount to customers who used their own cups at the outlets.

However, in March 2020, it paused this decades-old programme in North America due to the pandemic.

The latest move is a part of Starbucks’s ongoing commitment to reduce single-use cup waste and cut down all waste by 50% by 2030.

Under Starbucks’ commitment to prioritising partner and customer safety, it developed a contactless method, which removes any shared touchpoints between customer and partners.

A Starbucks barista will first check that a customer’s personal cup is clean, following which the cup will be placed in a ceramic vessel.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The beverage will be poured into the cup without any contact, and the customer will pick up their beverage at the handoff area of the counter.

Baristas will only accept clean cups.

Reusable cups will not be accepted at drive-thru lanes, although the coffee chain is trialling ways to do so safely at its outlet in the Tryer Center, Seattle.

By 2025, Starbucks plans to offer a reusable cup programme across all locations in Europe, the Middle East and Africa.

Currently, it is trialling initiatives to reduce the usage of disposable cups, including introducing a circular cup programme in South Korea in July.

These initiatives are in line with Starbucks’ global aspiration to lower its environmental impact in the Asia Pacific region.