Starbucks has unveiled its new Pairings Menu in the US, offering customers discounted combinations of a drink and a breakfast item.  

The initiative is part of the company’s strategy to entice consumers amid rising fast food prices and to compete in the value menu segment.  

The deals are available all day and come in two options – a $5 and a $6 combo. 

The $5 option allows customers to choose between a tall iced or hot coffee or tea, which can be paired with a croissant.  

For $6, people have the same drink choices but can opt for any breakfast sandwich.  

This limited-time offer is valid at participating stores and cannot be used in conjunction with other promotions or discounts.  

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Customising the order by selecting a larger drink or altering the food item will incur additional charges.  

The price will increase to $7, if customers pair premium sandwiches such as the Double Smoked Bacon or the Impossible Breakfast sandwich with their drinks. 

The new offer excludes Starbucks Reserve coffees and ready-to-drink beverages. Delivery services are also not covered. 

Asbury Park Press quoted Starbucks chief financing officer Rachel Ruggeri: “We are seeing challenges related to customer awareness of our offerings and value perception. We are confident that focusing on value and customer relationships will differentiate us.” 

The latest move comes after Starbucks reported a less-than-stellar second quarter of 2024.  

Starbucks CEO Laxman Narasimhan expressed the need to draw in customers seeking value, with the Pairings Menu is a step in that direction. More digital deals are anticipated.

Starbucks is joining other fast-food giants such as Wendy’s and McDonald’s in offering discounts for low-income consumers who have reduced their dining-out frequency and spending. 

In May 2024, Burger King unveiled plans to launch a new $5 meal deal featuring a choice of one of three sandwiches, fries, nuggets and a drink, across the US.