Multi‐concept restaurant group STARR Restaurants has unveiled its first private-label wine, a 2022 vintage Pinot Noir blend.

A co-creation of STARR’s corporate wine director Mikayla Avedisian-Cohen and the biodynamic Brooks Wine, the new label vintage wine is produced and bottled in Willamette Valley, Oregon, US.

The 2022 vintage Pinot Noir blend is exclusively available at all STARR’s restaurants in New York, Philadelphia, Washington DC, Miami and Fort Lauderdale.

The process began in 2022 when Mikayla and STARR project manager Sarah Starr visited the vineyard of Brooks Wine. There, they blended and blind-tasted a range of vintages to find the ideal match for each of STARR’s range of cuisines.

This resulted in the creation of a fruit-forward, light-bodied Pinot Noir with savoury finish flavours of fresh cherry, red raspberry jam and wild strawberry.

Jarreau said: “When Sarah and Mikayla joined me at the table here in Oregon, they brought their own honed palates and vast hospitality experience.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Working together, we were able to craft a Pinot Noir of remarkable vibrancy that is both a pure expression of the 2022 growing season in the Willamette Valley and incredibly well-suited to the diversity of cuisines the STARR group offers.”

Depending on the restaurant’s location, STARR will offer the Pinot Noir wine by the glass and/or bottle.

Avedisian-Cohen said: “Working alongside Claire and her team at Brooks, and honing in on every layer, was beyond impactful. It was like I was given the keys to the castle and told to ‘rearrange the furniture however you think is best.’

“With both of us bringing our different palates, Sarah and I had so much fun collaborating to create a wine for all of the STARR restaurants, and we’re pretty damn proud of the result! It’s an excellent vintage with beautiful fruit that we can’t wait to share with our guests.”