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July 11, 2018

US study finds digital coupons and rewards drive QSR and fast casual customers

A study conducted by Tillster, a US-based provider of digital solutions for restaurants, has shown that QSR and fast casual restaurants customers are driven by digital coupons and rewards.

A study conducted by Tillster, a US-based provider of digital solutions for restaurants, has shown that QSR and fast casual restaurants customers are driven by digital coupons and rewards.

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The study, Digital Coupons and Loyalty Index, was conducted in collaboration with research firm SSI on the usage of digital coupons and loyalty programmes of more than 2,000 QSR and fast casual customers.

Around 80% of QSR and fast casual customers agreed to visit a restaurant when offered digital coupons or part of a rewards programme.

According to the study, customers are willing to shift brands or would try a new brand when digital coupons were offered.

Tillster CEO Perse Faily said: “We facilitate more than 50 million orders a year, for many of the largest restaurant brands in the world.

“It’s clear that digital savings are no longer just for the tech-savvy or for the price-conscious. App-based rewards are today, as our study shows, an important driver of brand loyalty and a growth opportunity in QSR and fast casual dining.”

In addition, the research found that loyalty and rewards programmes increased restaurant visits from customers of all age groups and income brackets.

The study also suggests that launching digital coupons and loyalty programmes at the right times and places will allow restaurants to drive incremental revenue, reward loyalty as well as target personalised offerings.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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