Indian food delivery platform Swiggy has launched a ‘WhatToEat’ feature on its app to simplify the food selection process for its users, reported the Economic Times.
The feature has been designed to offer personalised recommendations to users based on a user’s order history, location, time of the day and other preferences.
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In a statement, Swiggy said: “The users can now indicate what they are craving by selecting from a range of mood bubbles on the app.”
The food delivery platform also noted that its new ‘WhatToEat’ feature provides users with ten personalised recommendations for each order.
The new feature also informs users about local trends and popularity among its other users.
Swiggy Food Marketplace CEO Rohit Kapoor said: “We understand that ordering food is not a transaction but an expression of one’s emotions and a way to alleviate one’s mood.
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By GlobalData“Many times, people simply do not want to go through the process of browsing through multiple options and pondering over them.
“Wouldn’t it be nice to instead have sharp recommendations attuned to how they feel and what they crave? That’s exactly what we are trying to do with WhatToEat. It is for customers for whom food is a feeling or an emotion and not merely a dish or a restaurant.”
In March this year, Swiggy introduced Swiggy Launchpad, a new initiative that does not charge any commission from the new restaurant partners for a period of one month.
