Indian online food ordering and delivery platform Swiggy has launched a new data-driven tool, referred as Network Expansion Insights, which aims to simplify brand expansion.
According to a blog post by Swiggy, the new tool has been introduced to help in addressing the challenges faced by restaurants and partners that are seeking growth and expansion opportunities for their businesses.
The company claimed that location is one of the most critical factors that helps in deducing the success or failure of a new outlet.
With new Network Expansion Dashboard, Swiggy’s restaurant partners can now easily make this crucial strategic decision by exploring the best and high-priority location for their brand expansion.
The information available on this tool with user-friendly interface is created by analysing data gathered from millions of customers making transactions on the platform across the country, stated Swiggy.
Swiggy said that partners can customise their expansion plan, ensuring that it aligns with their brand objectives. The dashboard is also equipped to take into account customers’ current demand, while identifying areas with a supply-demand gap.
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The dashboard can be used in a self-serve format and has various customisable filters.
Using this tool, restaurant partners can further understand and learn about the city and micro market suitable for them to expand by leveraging key filters, including ‘Cuisine and Price’ and ‘City Selection’.
A report by Outlook Start-Up quoted Swiggy CEO Rohit Kapoor as saying: “We have developed an innovative tool that gives our restaurant partners access to important data and helps them to strategically choose the ideal locations for their outlets.
“This empowers them to optimise their chances of success by bridging the gaps in demand and supply for specific cuisines on our platform.”
The company confirmed that this partner-friendly dashboard is now available for all the 250,000 plus restaurant partners working with it.
The tool has already been used by over 100 Swiggy partners and they have recorded a “quicker uptick” in demand during the initial first weeks of launching their outlets, the report added.