Indian online food delivery platform Swiggy has partnered with tech company Sarvam AI to introduce voice-led ordering across its Food Delivery, Dineout and Instamart platforms.
The new feature will let customers place orders by speaking in their selected language, The Times of India reported.
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Trained on Indian-language data, Sarvam AI’s models will enable voice interactions in 11 languages, including Hindi, Kannada, Marathi, Tamil, and Telugu.
Using the capability, users can order meals, purchase groceries or book dining experiences instead of depending on conventional app navigation.
The partnership is centred on two main deployment models.
In the first, users can order through a phone-based system that does not require a smartphone app, downloads or an active internet connection.
The second model brings Swiggy’s services into Sarvam’s chat platform, Indus, so that users can access “conversational commerce” through AI-led interfaces.
Payments are handled via Razorpay, which supports Unified Payments Interface (UPI) and Reserve Bank of India (RBI) compliant transactions.
The collaboration is intended to address language gaps in online commerce, where most services still focus on English or a small set of regional languages.
The initiative extends Swiggy’s earlier adoption of AI tools, including Model Context Protocol (MCP)-based features and agent-driven payment mechanisms.
Swiggy’s chief technology officer Madhusudhan Rao was quoted by The Times of India as saying: “At Swiggy, our mission is to deliver unparalleled convenience to our consumers. After rolling out MCP integrations across our services, the next step was to make these experiences truly accessible to every Indian.
“By leveraging Sarvam’s sovereign models built for India’s diverse linguistic landscape, alongside secure payments infrastructure, we are creating a distinctly India-first experience.
“Soon, users will be able to simply ask their AI assistant in their preferred language to order food or groceries, and reserve tables, with the AI agent seamlessly handling discovery, ordering, and checkout.”
