US-based Mexican-inspired restaurant chain Taco Bell is set to open its first London, UK, location at 100 King Street, Hammersmith.
The new restaurant will offer a range of menu items such as the crunchwrap supreme, grilled stuft burrito, trademark crunchy taco shell, big bell box combo and sol beer. It is set to open on 23 November.
Taco Bell will also introduce its Taco Tuesday deal featuring one taco and a sol beer for £2 to customers in London.
In another development, the casual dining chain has started piloting its ‘Party by Taco Bell’ concept in select restaurants across the US.
The concept allows customers to reserve a time and location for a maximum of ten guests at TacoBellParty.com.
The restaurant will offer a Decor Kit under the concept, which is available in ‘feeling luxe’ and ‘feeling electric’ variants.
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Taco Bell global chief brand officer Marisa Thalberg said: “After seeing how our fans celebrate occasions at the restaurant from prom dates, 106th birthdays to booking 110 weddings in our Las Vegas Cantina, there was a clear need and opportunity to translate this intersection of fun, cool, and accessible entertaining to any kind of occasion.
“For the most devout our fans to those who will just find this kitschy cool, we are about to make it easy to become the perfect postmodern party host.”