Diversified Restaurant Group (DRG), a franchisee of fast-food chain Taco Bell, has bolstered its presence in the US with the opening of its newest outlet in Vista, Southern California, on 7 February 2024.

The new venue is situated at 910 E Vista Way. A variety of Taco Bell menu items will be available for attendees to enjoy during the inauguration celebration.

The firm has urged consumers to visit its website or download the Taco Bell app from the App Store or Google Play to improve their dining experience at the Vista location.

Customers can also order by using their preferred third-party delivery services, such as DoorDash, Grub Hub, Uber Eats or Postmates.

DRG Southern California operations vice president Bob Schalow said: “We are excited to celebrate the opening of our new restaurant in Vista, CA.

“As we continue to expand in Southern California, it’s important for us to build meaningful relationships and continue to positively impact the neighbourhoods we do business with. We are thrilled to be part of this great community.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

In December 2023 DRG announced the inauguration of another Taco Bell outlet at 14083 Limonite Avenue in Eastvale, California, and opened a third at 15498 State Ave, Basehor, Kansas.

Taco Bell also announced in December that it would commence testing a new line of frozen beverages in California to innovate its menu.

Coffee Chillers and Churro Chillers, both limited-time offerings, draw inspiration from traditional Mexican flavours.