American restaurant chain Taco John’s, which specialises in Mexican-inspired fast food, has introduced a premium side item called Taco John’s Queso Blanco for guests.

It comes in the form of a ‘rich creamy indulgent cheese sauce with a pleasant jalapeño kick’. The Queso Blanco Creations line-up includes a Queso Chicken Boss Burrito and Queso Loaded Nachos with chicken or steak.

The new item can also be ordered as an ‘à la carte side’. It will be available to guests via drive-through from today.

The Cheyenne, Wyoming-based chain also said it will offer one free side of Queso Blanco and chips to guests who download Taco John’s app, starting this Sunday.

Guests who already have the app will see the coupon in their offers tab in the morning of the launch.

Taco John’s chief marketing officer Barry Westrum said: “At Taco John’s, we’re always looking for opportunities to elevate the guest experience.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We’re a leading quick-service brand because we create delicious, high-quality items that fans can conveniently order at a great value. Where else can you get premium queso of this quality in the drive-thru? Nowhere, that’s where.

“To bask in all of Queso Blanco’s cheesy glory, we’re celebrating by offering free servings and calling on guests to tell us what they think. We have a good feeling they’ll love ours more than some of those fast-casual chains’ quesos!”

Founded in 1969, Taco John’s offers signature items, including Meat & Potato Burritos, Stuffed Grilled Tacos, and Potato Olés.

The chain currently operates and franchises approximately 400 restaurant units in 22 US states.