The move by Tacotarian, is a response to the growing consumer interest in healthier and more sustainable food choices. Credit: Tacotarian.

Tacotarian, a plant-based Mexican eatery located in Las Vegas and San Diego, has expanded its offerings with a new line of shelf-stable, plant-based taco fillings in the US.

The company, known for its vegan Mexican cuisine, said it is responding to the increasing consumer demand for plant-based options that are both convenient and authentic in taste.

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The initial products to hit the shelves will be jackfruit barbacoa and jackfruit Birria made with Beyond.

Tacotarian added that the fillings are designed to be high in protein, non-GMO, and maintain the authentic flavours that its restaurants offer.

The move is a response to the growing consumer interest in healthier and more sustainable food choices.

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Tacotarian’s retail line claims to offer consumers, with the ability to quickly prepare the taco fillings in a skillet or air fryer and add personal touches with various toppings.

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Tacotarian co-founder Kristen Corral said: “We’ve been fortunate to have such a core group of Tacotarian supporters that have begged us to come to their city.

“While we are continuing to expand, we are elated to meet people where they are and present them with a retail line that allows them access to our plant-based offerings regardless of location.”

The company’s venture into retail not only caters to the convenience sought by today’s busy consumers but also aligns with the increasing trend towards plant-based diets.

Tacotarian co-founder Regina Simmons said: “We’re especially proud of our Birria with Beyond as it’s one of our most popular options at all our locations.”

Availability of these new products will soon extend to various retailers, and customers can also purchase Tacotarian’s premium taco fillings directly from their website. Since its inception in 2018, Tacotarian has drawn in customers from both the vegan and non-vegan communities with its varied and flavourful menu.