UK-based The Chesterford Group (TCG) has selected mobile and online technology provider Preoday’s digital ordering technology for its fish and chip shop brand, Bankers.
As part of the partnership, TCG has introduced click and collect service at three locations including Bankers Hove, Brighton and Hangleton.
The service is also available through Bankers website and its mobile app available at Google Play or the App Store.
TCG managing director James Lipscombe said: “With the Preoday pre-ordering service already operational across two of our brands, we’ve pleased to roll it out to a third.
“We look forward to the app bringing the same kind of convenience to customers of Bankers as it has to those of Fishnchickn and Churchills.”
In addition, TCG will introduce the Preoday platform at three additional locations of its other brands including Churchill’s Collier Row, Fishnchickn Royston and Fishnchickn Harold Hill.
In January this year, the Fishnchickn brand of TCG expanded its online and mobile ordering offering to ten additional stores through Preoday.
Preoday CEO Nick Hucker said: “It has been a pleasure to see how readily customers have used TCG’s apps. A pre-ordering service fits perfectly with the operations of fish and chip shops and customers love it.
“We also see our clients embracing the data that the platform provides and using it to increase customer loyalty and grow the business.”
The platform is at three of TCG’s sites including Churchill’s Collier Row, Fishnchickn Royston and Fishnchickn Harold Hill.