The Cheesecake Factory seen at the Palisades Center Mall in West Nyack, New York, US. Credit: Nightscream / commons.wikimedia.org.

American restaurant company The Cheesecake Factory Incorporated has further expanded its development agreement with Hong Kong’s Maxim’s Caterers to expand its footprint in Thailand.

This new agreement will see the opening of 18 The Cheesecake Factory restaurants across Thailand by 2028.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The first Cheesecake Factory location in the country is expected to open next year.

The Cheesecake Factory Incorporated founder, chairman and CEO David Overton said: “We are very happy to announce the continuation of our global growth strategy.

“As we have expanded our international presence over the last decade, it has been such a delight to see The Cheesecake Factory’s warm reception in each new country, and we are very pleased to expand our agreement with Maxim’s to include opening in Thailand.”

See Also:

The Cheesecake Factory first signed an agreement with the full-service and quick-service restaurant operator Maxim’s Caterers in 2014, when the latter agreed to open a minimum of 14 restaurants in Hong Kong, Macao, Taiwan and the People’s Republic of China.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Currently, Maxim’s operates six Cheesecake Factory restaurants in Hong Kong, Macao, Beijing and Shanghai.

Maxim’s Caterers chairman and managing director Michael Wu said: “The Cheesecake Factory is a beloved concept around the world. Since opening the first Cheesecake Factory in Asia in 2016, the brand has been very well-received in each city we’ve opened.

“Maxim’s is excited to bring The Cheesecake Factory to Thailand and we are looking forward to opening many more locations across Asia in the years to come.”

In the US and Canada, The Cheesecake Factory currently owns and operates 312 restaurants under various brands, including The Cheesecake Factory, North Italia and a collection within its Fox Restaurant Concepts business.