US-based restaurant company The Habit Burger Grill has expanded its menu with the addition of Korean BBQ Charburger.
The new burger will be rolled out across all its participating outlets from 6 September 2023 for a limited time period.
The Korean BBQ Char burger features the traditional Korean side-dish staple of kimchi and the umami flavours of teriyaki-braised shredded beef, melted cheese, caramelised onion atop and the brand’s chargrilled burger patty.
The burger is completed with sliced tomato, lettuce, and a house-made soy garlic aioli, which are all layered inside a toasted brioche bun.
With this new addition, the restaurant brand aims to bring the flavours of Korea to its customers across the nation.
The Habit Burger Grill chief marketing officer Jack Hinchliffe said: “We have a longstanding tradition of introducing popular flavours through limited-time offers on our menu. Our goal was to craft a burger that truly brings Korean-inspired flavours to life.
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“The Korean BBQ Char is a fusion of our signature chargrilled smokiness, skilfully blended with marinated and braised shredded beef and topped with a kick of tangy kimchi. Together, these elements create an irresistible burger you’ve simply got to try.”
Last month, The Habit Burger Grill expanded its restaurant footprint in the US by opening a new location in University Place, Washington.
Located at 4040 Bridgeport Way, the new location is the company’s 14th restaurant in the state.