Canada-based coffeehouse chain Tim Hortons has announced a new non-alcoholic menu collaboration with BAILEYS.
Under this partnership, Tim Hortons guests across Canada will be able to purchase Baileys’ non-alcoholic beverages and baked goods later this year for a limited period.
Go deeper with GlobalData
Tim Hortons chief marketing officer Hope Bagozzi said: “Can you think of a better pairing? We’re excited to team up to give Canadians the unmistakable flavour of Tim Hortons classics and Bailey’s that Canadians know and love.
“Since the line-up is non-alcoholic, Tim’s guests will be able to enjoy these delicious flavour combinations any time.”
Launched in Ireland in 1974, Baileys is owned by Diageo, a multinational alcoholic beverage company.
Diageo Canada marketing head Nadia Niccoli said: “Baileys and Tim Hortons are known for food and beverage innovations that push boundaries and this collaboration is sure to be a match made in decadence.”
In August this year, Tim Hortons launched its new line-up of Pumpkin Spice-flavoured beverages and a new doughnut.
The items include the Pumpkin Spice latte, the Pumpkin Spice cold brew, the Pumpkin Spice iced cappuccino and the Dulce Apple Fritter Dream doughnut.
All of the new drinks can be served hot or cold.
As of 2022, Tim Hortons owned and operated 5,600 stores in more than 14 countries, including Canada, the US, United Arab Emirates (UAE) and the UK.
