Toast, a technology platform catering to the restaurant industry, has introduced its Digital Storefront Suite and Marketing Suite, aimed at boosting digital hospitality.

The Digital Storefront Suite provides restaurants with website and online ordering capabilities, while the Marketing Suite integrates marketing tools with automation technology.

The suites help restaurants to create a seamless online experience, gather guest data and drive sales through targeted campaigns..

The suites enable the collection of guest data from online and point-of-service (POS) transactions, which is then utilised to automate personalised marketing campaigns.

These campaigns are intended to enhance guest engagement online, prompting repeat visits and orders.

Toast’s data indicates that restaurants utilising features from the Marketing Suite, such as gift cards, loyalty programmes and email marketing, experienced a 63% increase in sales compared to those not using these tools.

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Toast’s Marketing Suite offers a suite of marketing automations and enhancements to simplify campaign creation for restaurant owners and operators.

It leverages AI to craft email marketing campaigns that align with the restaurant’s brand and goals.

The suite also includes one-click, automated marketing campaigns driven by guest data, allowing restaurants to acknowledge repeat and new guests.

The suite’s recommendation engine also provides timely insights and campaign suggestions, along with real-time performance metrics for tracking sales impact.

The Marketing Suite enables the creation of targeted promotional offers, which can be integrated into the Toast Digital Storefront and email campaigns.

The Digital Storefront Suite’s website builder complements Toast’s digital ordering tools, helping restaurants stand out online.

According to a Toast survey, a restaurant’s website is one of the top three discovery channels for consumers.

With Toast websites, restaurant owners can quickly create and modify their presence. Restaurants can increase visitors through search engine optimisation and by integrating Toast products on their websites.

Toast president and co-founder Steve Fredette said: “Through innovations including our Toast Go 2 handheld devices and Toast Mobile Order & Pay, Toast technology has streamlined and transformed the on-site guest experience for restaurants of all sizes and types.

“Our Digital Storefront and Marketing Suites extend that enhanced guest experience online using tools like Toast’s new AI-powered writing assistant, search engine-optimised websites and online menus, promotional offers, loyalty programmes and automated marketing campaigns that work together to draw guests in and keep them coming back.”