US-based restaurant software company Toast has decided to roll back its recently introduced $0.99 processing fee for online orders.
The company unveiled its new pricing model in June this year, under which customers were required to pay a fee of $0.99 on orders of $10 or higher.
The restaurant tech firm will be removing the processing fee by the end of this week.
Toast noted that it made a “wrong decision” and after a careful review and additional feedback, it has decided to axe the fee from its digital ordering channels.
Toast CEO Chris Comparato said: “After extensive discussions with many of you, we have made the decision to remove the $0.99 order processing fee from the new version of our digital ordering suite by the end of this week.
“While we had the best of intentions — to keep costs low for our customers — that is not how the change was perceived by some of you.
“We made the wrong decision and following a careful review, including the additional feedback we received, the fee will be removed from our Toast digital ordering channels.”
In April this year, Toast launched its new technology called Toast Tables.
Toast Tables is a reservation and waitlist management solution that has been designed to be integrated with its restaurant technology platform.
