Indonesian coffee chain Tomoro Coffee has entered the Chinese market with a first opening in Shanghai, World Coffee Portal has reported.
Located at the Qingpu E Link World Industrial Park, the coffee chain’s Shanghai outlet will be offering beverages such as Americano to its guests.
Tomoro Coffee, which is backed by venture capital company ATM Capital, will be competing with other coffee brands in the region including Luckin Coffee and Starbucks.
In October 2023, Tomoro’s managing director Wang Chao explained that the brand is planning to expand further expand its presence in China and seeks to open two new outlets a day. It is signing lease contracts to open more than 400 new outlets.
Established in 2017 in Jakarta, ATM Capital currently has 18 businesses in its portfolio, including the self-serve coffee machine and vending unit operator JumpStart Coffee.
In August 2022, Tomoro opened its first location in Jakarta and has increased its store network to 200 across Indonesia.
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In the same year, the chain unveiled its plan to open 4,000 stores across the South-East Asian market, 2,000 of which are planned for Indonesia.
Tomoro Coffee also aims to open around 500 stores each in Vietnam, Malaysia, Thailand and the Philippines.