Team Schostak Family Restaurants (TSFR) has moved into the craft cocktail market through its partnership with Valentine Distilling.
Under the partnership, TSFR has introduced the Moscow Mule and Motown Mule craft cocktails to its 65 Applebee’s locations in Michigan, US.
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The Moscow Mule features Valentine Vodka, while the Motown Mule uses Valentine White Blossom Vodka. Both these drinks are served in Valentine-branded, copper mugs.
Valentine Distilling founder Rifino Valentine said: “To kick off the New Year, we are extremely excited to share two of our favourite cocktails with innovative restauranteurs at TEAM Schostak.”
TSFR executive chairman Mark Schostak said: “We understand the dining experience often begins with a cocktail. Having the opportunity to partner with a local craft brand that’s already won international acclaim was an easy decision to make. This allows us to offer something unique and different from other national dining establishments.
“Throughout our more than five years owning and operating Applebee’s, we have remained committed to bringing a local perspective of the market to our Applebee’s locations.”
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By GlobalDataTSFR has a portfolio of casual dining, quick-service and family dining restaurants across Michigan, including Applebee’s, Olga’s Kitchen, MOD Pizza and Del Taco.
Valentine Distilling’s vodka, gin and bourbon products are available in the US and Canada.
