American fast food restaurant franchise Subway has reinforced its Global Brand Management and Innovation team by hiring Len Van Popering as new vice-president.

In his new role, Len Van Popering will be tasked with spearheading Subway’s ongoing global transformation through menu innovation, branding, visual identity, channel development among other areas.

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Subway restaurant chief marketing officer Joe Tripodi said: “We are evolving our global marketing team to reflect the contemporary vision we have for the company.

“Len’s diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand.”

Van Popering has more than 20 years of marketing, innovation and strategic planning experience from multiple brands in the food and beverage, apparel, retail, and paper and packaging spaces.

Prior to this new role, Popering served as senior vice-president of Marketing and Product Innovation for Arby’s Restaurant Group, chief marketing officer at Logan’s Roadhouse and as director of Strategic Planning and Business Development for Russell Corporation.

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­­Van Popering said: “Few brands have the opportunity to impact dining habits worldwide as much as Subway does. I’m excited for the challenge to contribute to the transformation of this iconic brand.”

Subway is a family-owned business founded 52 years ago by Fred DeLuca and Dr Peter Buck. With more than 21,000 franchises around the world, it serves subs, soups, and salads at more than 44,000 restaurants in 113 countries.