Wattle Café, an Australian-inspired clean food brand, has formed a strategic partnership with ClassPass, a subscription service for fitness and wellness.
The collaboration makes select Wattle Café menu items available to ClassPass members, integrating healthy eating into their wellness routines.
The collaboration between Wattle Café and ClassPass collaboration will offer ClassPass members access to nutritious food options.
The founder of Wattle Café, a certified IIN Health Coach, has designed a menu that aligns with the needs of those seeking a healthy diet.
The inclusion of healthy food options adds variety and further benefit to ClassPass members’ wellness journeys.
The collaboration reflects a growing trend of fitness and wellness companies partnering with health-focused food brands.
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By GlobalDataJersey City-based Wattle Café, inspired by Australian culture, focuses on nourishing its customers through food.
Its menu items are created with minimal, recognisable ingredients.
Wattle Café plans to expand its menu and continue seeking partnerships with businesses that share its vision for promoting a healthy lifestyle.
Its strategic move is designed to introduce ClassPass members to Wattle’s unique approach to clean eating, while broadening its customer base.
Wattle Café founder and CEO Ana Ivkosic said: “We are excited to partner with ClassPass to make our healthy and delicious products accessible to a broader audience.
“This collaboration enables us to reach more individuals who prioritise their well-being, offering them convenient and nutritious choices.”