West Coast Ventures Group (WCVC) is set to commence franchising its fast-casual dining concept Illegal Burger.
The company is planning to start selling the franchises in three to four months to add to its current $3m annual revenue.
WCVC CEO Jim Nixon said: “We are excited about this upcoming new revenue stream for the company. As many are aware, franchising brings significantly greater bottom line profit compared to company-owned locations.
“We have received many inquiries over the last few months requesting the availability of franchises. We expect a very positive response to WVCV adding this aspect.”
Illegal Burger recently signed an agreement with North American Cannabis Holdings (USMJ) to introduce a pilot cannabis-themed restaurant in Colorado.
This move was part of the sale of USMJ’s AmeriCanna Café to Priority Aviation.
The cannabis-themed restaurant will comprise a food truck that will appear at pop-up venues near recreational marijuana dispensaries in Colorado. It will be opened in collaboration with AmeriCanna Cafe by mid-2019.
Based in Denver, Colorado, WCVC develops, owns and operates contemporary restaurant concepts Illegal Burger and El Señor Sol. It currently operates six restaurants in Denver under Illegal Burger and El Señor Sol brands.