The Wendy’s Company has concluded two new franchise deals to open more than 60 additional restaurants across Mexico over the next several years.
The fast-food chain partnered with AJ Group to roll out 50 outlets in Mexico City and the regions of Mexico, Hidalgo and Morelos.
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Wendy’s said AJ Group’s background in property development and restaurant operations is expected to support the brand’s push into dense urban areas and other busy locations.
The first restaurant under this deal is scheduled to open in Mexico City before the end of the year.
AJ Group CFO Galdino Palafox said: “By combining the strength of the Wendy’s brand with our local development and operational experience, we will create welcoming restaurants that reflect the energy of Mexico City and surrounding markets.”
Wendy’s signed the second agreement with WS Pacific to open 12 Wendy’s outlets in the northern states of Sinaloa and Durango.
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By GlobalDataAccording to Wendy’s, WS Pacific brings experience in restaurant operations, construction and local market development, which the company expects to draw on as it builds its presence in northern Mexico.
The first restaurant under this northern-region agreement is planned to launch by the end of the year.
WS Pacific CEO Rodolfo Silveyra Muñoz said: “Expanding Wendy’s into new markets across the Northern Mexico region is an incredible opportunity that perfectly aligns with our growth ambitions.”
Commenting on the new partnerships, The Wendy’s Company International president EJ Wunsch said: “As we expand with partners like AJ Group and WS Pacific, we are creating new opportunities for franchisees who want to be part of a fast‑accelerating, globally recognised brand.”
Established in 1969, The Wendy’s Company and its franchise partners operate more than 7,000 restaurants worldwide.
Last October, Wendy’s launched Project Fresh, with an aim to improve brand relevance and boost profitability across its restaurant network.
