Fast-casual concept Which Wich Superior Sandwiches has signed a partnership with PepsiCo to be the chain’s exclusive beverage provider.
Starting from April, PepsiCo will offer a range of drinks such as Pepsi-Cola, Mountain Dew, Lipton and Aquafina to Which Wich’s customers in more than 400 locations across the country.
Which Wich founder, CEO and chief vibe officer Jeff Sinelli said: “The innovative spirit of PepsiCo aligns with the brand personality of Which Wich and this partnership gives us the flexibility to explore and bring our guests a wider range of products and a richer Which Wich experience.
“We are as excited about working with PepsiCo as they are about working with us, which is important in a relationship and creates a strong foundation to do some amazing things together moving forward.”
In addition, both companies will collaborate on developing new culinary innovations using PepsiCo’s Frito Lay snack brands and will serve them at select Which Wich outlets.
PepsiCo global foodservice chief customer and business development officer Hugh Roth said: “In addition to making our broad food and beverage portfolio accessible to Which Wich customers across the country, we are particularly excited to partner with the Which Wich team to leverage PepsiCo’s world-class design and insights-driven innovation capabilities to build exclusive new experiences and offerings for Which Wich customers.”
Established in 2003, Which Wich currently has 500 locations across 40 US states and 12 other countries.