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April 13, 2018

White Castle introduces plant-based burger Impossible Slider to its restaurants

American fast-food chain White Castle has introduced plant-based burger, Impossible Slider, to its 140 locations in New York, New Jersey and Chicagoland.

American fast-food chain White Castle has introduced plant-based burger, Impossible Slider, to its 140 locations in New York, New Jersey and Chicagoland.

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Manufactured by Impossible Foods, Impossible Slider is made using wheat protein, potato protein, water, coconut oil and heme and is free from hormones, cholesterol, artificial flavours and antibiotics.

The restaurant chain will offer the plant-based burger, which is priced at $1.99, with smoked cheddar cheese, onions and pickles.

Impossible Foods founder and CEO Patrick Brown said: “White Castle’s model has been often imitated but never duplicated, an impressive feat in the hyper-competitive fast-food sector.

“White Castle claims it is the largest single restaurant group to serve the Impossible Burger.”

“We look forward to working closely with White Castle, and together learning how to popularise plant-based meat with mainstream burger lovers.”

White Castle claims it is the largest single restaurant group to serve the Impossible Burger and has plans to expand the offering to its remaining locations in the US.

Apart from White Castle locations, the Impossible Burger is also available at 1,300 restaurants including Fatburger, Hopdoddy, The Counter, Umami Burger and B Spot.

The burger debuted in July 2016 at Chef David Chang’s Momofuku Nishi in Manhattan. Impossible Foods plans to launch the burger in Asia later this month.

Established in 1921, White Castle currently operates 400 restaurants in 13 US states offering hamburgers, crafted sliders and other fast-food options.

The company also owns and operates meat processing plants, bakeries and three frozen food processing plants.

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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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