Fast-food hamburger chain White Castle is introducing the newly formulated plant-based Impossible Slider recipe at all menus at its restaurants across the US.

The fast food chain initially introduced the Impossible Slider on 12 April last year at 140 restaurants in New York, New Jersey and Chicago. This was later released to 13 states across the country in September 2018.

White Castle has upgraded the menu item for the latest launch and introduced it at CES 2019 in Las Vegas, Nevada. According to the company, the new recipe is a source of ‘high quality protein’ and is available to customers for $1.99.

White Castle vice-president Jamie Richardson said: “As a 98-year-old family-owned business, White Castle has a number of milestones that are very important to us.

“Now that we’ve accomplished what many thought was impossible, we can’t wait to see how customers respond to an even juicier, beefier and tastier version.”

“But the launch of the Impossible Slider is particularly special because of the immediate impact it had. Adding this burger made from plants has been a huge leap in establishing White Castle as a slider provider for all tastes and preferences.

“Now that we’ve accomplished what many thought was impossible, we can’t wait to see how customers respond to an even juicier, beefier and tastier version.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In addition, the restaurant chain is experimenting with Impossible Slider to offer it in different flavour combinations.

In January this year, White Castle added the plant-based burger to its menu at three locations in Las Vegas.

Called the White Castle Impossible Slider, the vegetarian burger is made from cheese, pickles and onions, and is available in White Castle’s Strip, Downtown, and Jean stores.

The company also introduced a new Sloppy Joe slider and mac and cheese nibblers to its menu, available for a limited time across its US locations in the same month.