US-based hamburger restaurant chain White Castle has partnered with Uber Direct to introduce delivery services as an option within its app.
This option enables the chain to offer delivery through its own channel instead of depending only on third-party apps.
The ordered items will be delivered to the customers at the same prices available at physical White Castle outlets. However, they will have to pay a $4.99 flat delivery charge.
Orders will be delivered within five miles of a White Castel outlet serviced by Uber’s white-label delivery platform, Uber Direct.
The app leverages Uber’s technology to connect each order with a driver or courier for a timely delivery.
White Castle vice-president Jamie Richardson said: “The White Castle app has delivered cravings and savings for customers since it first launched.
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“The addition of delivery in the app truly makes this a one-stop shop for anyone looking to satisfy their hankering for that one-of-a-kind taste of White Castle.”
Richardson added: “Sliders, sides and every menu item are available, all day long for delivery, with just a few taps of the app.”
The White Castle app provides an outlet locator and exclusive access to Craver Nation deals while supporting crave customisation, among other features.
Uber Direct US head Bernie Huddlestun said: “Uber is constantly innovating to make it easier for restaurants to meet their customers where they are.
“We are excited to team up with White Castle to power on-demand delivery straight from their White Castle app.”