Restaurant chain Wingstop has achieved a major milestone with the opening of its 2,000th global restaurant in Pittsburgh, Pennsylvania.
The milestone is a step towards the company’s ambition of becoming one of the top ten global restaurant brands. The brand aims to expand its portfolio to more than 7,000 restaurants worldwide.
To mark the milestone, Wingstop released a list of ‘2,000 Ways to Wingstop’ serving as ordering inspiration. The list comprises 2,000 fan-favourite orders from around the world.
The list was created based on the insight that customers often revert to their usual order. In addition to 2,000 combinations of protein, flavour, dip, side and dessert, the list includes viral menu hacks popularised on social media.
Wingstop president & CEO Michael Skipworth said: “I’m proud of our team and Wingstop brand partners for driving Wingstop’s growth story as we achieve our 2,000th restaurant opening.
“But our story is far from over – in fact, we’re just getting started. We have a significant opportunity in front of us to scale Wingstop from 2,000 restaurants today to more than 7,000 restaurants with an accelerated pace of growth on our mission to Serve the World Flavor.”
Last week, the company reported a 30.4% increase in system-wide sales to $822m during the first quarter (Q1) of 2023, compared to $630m in the corresponding period of 2022.
The same-store sales grew by 20.1% during the quarter, against 1.2% growth in the year-ago quarter.
Net new openings system-wide were 37 in Q1 2023, taking the total outlet count to 1,996, as of 1 April 2023.
For the full year of 2023, Wingstop forecasts a high-single-digit domestic same-store sales growth and expects the net new units to be about 240 globally.