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March 18, 2022

Wingstop to open four ghost kitchens in Madrid, Spain

Going forward, Wingstop will also focus on a franchise opportunity in Spain.

US-based restaurant chain Wingstop is expanding its footprint into Spain with the opening of four ghost kitchens in Madrid.

The company plans to open the first two ghost kitchens on 31 March.

The third ghost kitchen is planned to open early next month, while the fourth location is set to open in the summer.

Wingstop has also partnered with a kitchen logistics partner to expand its reach in the Spanish market.

With its four ghost kitchens, Wingstop seeks to serve nearly all of Madrid.

Wingstop Europe, Middle East and Africa (EMEA) vice-president Lisa Paton said: “We are excited to bring the flavour of Wingstop to Spain, initially leveraging a delivery-only method. By embracing our entrepreneurial spirit, in just 12 weeks from planning to execution, we’re getting Wingstop in front of consumers in Madrid.”

Going forward, Wingstop will also focus on a franchise opportunity in Spain and is seeking a partner to lead its brick-and-mortar growth.

Wingstop intends to open more than 7,000 restaurants globally, of which 3,000 restaurants are planned outside of the US.

It added that EMEA is a key component of its growth strategy worldwide, with a particular focus on new markets in the Middle East and Western Europe.

Wingstop also plans to further expand its presence in countries where it has already launched.

Last April, Wingstop signed an agreement with JPK Capital to develop 100 locations across Canada.

Last year, the company reported an increase in its system-wide restaurant count by 12.5%, with 193 net openings.

Due to the strong restaurant development and 8% same-store sales growth in the US, the company’s system-wide sales stood at $2.3bn, representing a 20.2% increase as against 2020.

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